The Challenge
Rod Hickman is a mover and shaker from my home county of Noxubee County, MS. In addition to being a lawyer, public official, and law professor he chose to add the occupation of State Senator to his list of accomplishments. In the midst of the retiring of Senator Sampson Jackson, Rod saw the opening to run for the position of Senator in the district that includes his hometown. This included enlisting me to give him website to announce his campaign. After a close race and run-off Rod convincingly won the Senate seat and is now working to take District 32 of Mississippi to a top-ranking district within the State.
My Approach
My approach was to present the site as a visual campaign card complete with social media links, donation buttons, and a quick statement from the candidate. The bulk of the content on the site was designed to introduce the little-known candidate to the electorate. Colors for the site were predetermined by the campaign team.
Reception
After launch, the campaign team was elated to have the website done in time to announce the campaign. Rod was pleased with the work and referred me to others.