Idea & Concepts
At the early stage of logo development, the designer started to explore the idea of the new healthy lifestyle, new approach to the restaurant business and futuristic service.
From the very beginning, there appeared the concept of red silk ribbon which would convey those associations. As a result of the creative search for the symbol, the designer came up with an idea to take the first letter of the company name and give it an image of the red ribbon and save the futuristic mood that service brings.
The brand experience ties two of the main components-- the brain and the use of medical technology. Specifically, the waveform is 'in phase' representing the normal rhythm of the brain pattern on the electroencephalogram (EEG).