The Challenge
The Carla For Texas Campaign was in the middle of a transition between campaign managers. In the midst of the tranistion, one of the decided needs was for a simple landing page to re-announce her campaign and to begin linking donors and supporters to her campaign platform. This project was a rush job–needing to be completed in 24-48 hours as the campaign was getting ready to make big moves in late January 2022. The landing page would be a simple placeholder until a comprehensive site could be built in the coming weeks.
My Approach
My approach was to present the site as a visual campaign card complete with social media links, donation buttons, and a quick statement from the candidate. The design was influenced by the website of one of Carla’s fellow political activists, Stacey Abrams.
“Reginald saved us by creating the landing page and setting up the new domain within two days!”
- LJ Brooks, Senior Campaign Advisor, Carla Brailey For Texas -
Reception
After launch, the campaign team was elated and relieved to have an online home setup for their candidate. The campaign also expressed that they were thankful having such quick and quality turnaround. They look forward to working with me in the future.